Italian Photocromatic Institute

The Italian Photocromatic Institute was founded in 1928 in Florence by Engineer Vincenzo Balocchi, a well-known amateur photographer and former artistic director of the F.lli Alinari Company.

The company specializes in the creation and printing of artistic editions using the most modern printing techniques. The subjects of their creations come from the worlds of cinema, art, nature, and advertising (such as vintage prints), faithfully reproduced or creatively and originally edited.

We collaborate with the Institute in producing magnets, bags, backpacks, and cotton T-shirts featuring prints inspired by Italian cinema, theater, opera, and other artistic subjects.

Since 1928, the Italian Photocromatic Institute has been synonymous with professionalism, experience, and a passion for their work.